About
I'm Wayne.
I run KryoZon — a cross-border DTC brand selling semiconductor laptop and phone coolers via Shopify into 6 language markets (Japanese, German, French, Spanish, Italian, Polish).
This blog logs the very specific technical problems I run into building KryoZon, how I dig out the root cause, and what I ship to fix it. Every post is a real incident. No generic listicles.
Topics I write about:
- Shopify cross-border: themes, Markets, Translate & Adapt, Liquid templates, performance, production incidents
- Multilingual SEO: hreflang, canonical, locale routing, the hidden quirks of Cloudflare for SaaS
- Cloudflare: Workers, DNS, Page Rules, Zero Trust, CF for SaaS pitfalls
- AI content automation: blog pipelines, LLM-as-judge limits, verifiable rewards, NotebookLM integration
- Cross-border workflow: Codex / Claude / Cursor orchestration, memory systems, data dashboards
Work with me
If you run a Shopify multilingual cross-border store, want to start one but don't know where, or hit a specific technical wall and need someone who's been there: email [email protected].
I take 1:1 paid consulting, technical writing for hire, and content collaborations.
What I don't do
- No store management / fulfillment service
- No courses, no boot camps
- No "$1M/year in 90 days" short videos