Growth & engineering notes from cross-border DTC

Wayne Wei — former Head of European & Emerging-Markets DTC at BLUETTI, currently leading the DTC site at a leading XR smart glasses brand, and partnering with friends on a small cross-border consumer-electronics side project. This blog logs what actually breaks in DTC global marketing, Shopify, and AI content automation — the bugs I hit and the fixes I shipped. Every post is a real, post-mortemed incident with a takeaway you can apply.

Want to talk consulting or partnership → [email protected]

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