DTC Wayne

Tagged: #analytics

2 posts

  • Every Data Tool Has Misled Me at Least Once
    2026-05-21 · #analytics #independent store #content operations #practical work

    Clarity allowed only 10 API calls a day. GSC claimed a meta description was missing when it was already there. I reversed the numerator and denominator in a formula. Four failures led to one rule: verify the same business question from more than one angle.

  • GA4 traffic was up 30%. Ten seconds later I found Singapore bots.
    2026-05-10 · #ga4 #independent-store #analytics #case-study

    I almost rewrote a good post and debugged a mobile bug that did not exist. This historical case study shows how to spot suspicious traffic, why GA4's bot filter was insufficient, and how to check the evidence before changing a site.

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