DTC Wayne

Tagged: #independent store

4 posts

  • A Bitly page appeared before the redirect, so I built a brand short-link tool
    2026-08-18 · #independent store #creator marketing #link attribution #internal tools #AI collaboration

    A case study of a brand short-link tool. QR codes, creator attribution, click reporting, and team access all added requirements, but the boundaries worth protecting were privacy, permissions, and safe deletion. Includes a choice table for canonical URLs, brand short links, and third-party short links.

  • How do I auto-apply a Shopify creator discount and keep UTM parameters without muddying attribution?
    2026-08-12 · #shopify #independent store #utm #creator marketing #conversion attribution

    A Shopify creator link can apply a discount and retain UTM parameters, but the link, checkout, and order records each carry a different part of attribution.

  • Every Data Tool Has Misled Me at Least Once
    2026-05-21 · #analytics #independent store #content operations #practical work

    Clarity allowed only 10 API calls a day. GSC claimed a meta description was missing when it was already there. I reversed the numerator and denominator in a formula. Four failures led to one rule: verify the same business question from more than one angle.

  • Google crossed out five GEO shortcuts. I removed two from my own list.
    2026-05-19 · #SEO #GEO #AI search #independent store

    Google's May 15 AI Search Optimization Guide says five popular actions for AI search are unnecessary. I reviewed my GEO list: two came off, three stayed for non-AI reasons, one remains open, and first-hand content is where I would put more budget.

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